Explore Mpho Mohaswa’s entrepreneurial odyssey, dedicated to preserving Mzansi’s cultural heritage. Her journey, from revitalising traditional ginger beer to navigating retail prominence, epitomises resilience and innovation.
Mpho Mohaswa is much more than an agribusiness owner; she’s a passionate entrepreneur dedicated to revitalising Mzansi’s cultural heritage through her innovative approach to ginger beer in Midrand, Gauteng.
Mohaswa’s journey embodies resilience, dedication, and a profound commitment to preserving tradition in a modern context. Her venture into agro-processing, though not without challenges, speaks volumes about her determination and adaptability in the face of adversity.
A cultural drinking icon
By recognising the fading knowledge of ginger beer-making among younger generations, Mohaswa didn’t just start a business; she embarked on a mission to reintroduce a cherished tradition to a broader audience.
“We came up with a concentrate because ginger beer is traditionally usually ready to drink. It’s currently in retail stores. It’s to preserve a traditional recipe but also to give convenience to people who love ginger beer,” she explains.
Her brand’s evolution from testing the market in 2017 to securing placement in major retail stores like Food Lovers Market and selected Shoprite and Checkers outlets in Gauteng is a testament to her perseverance and innovative thinking.
Mohaswa’s journey, much like any entrepreneur’s, has been a road of hurdles. Mohaswa mentions that funding has been a challenge, however, she has learned to reinvest every penny back into her business.
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Nurturing growth
Establishing the credibility of a traditional drink in a contemporary market was no small feat. Yet, through unwavering dedication, strategic planning, and a deep understanding of her product and its cultural significance, she successfully bridged the gap between tradition and modern consumer demands.
Participation in the 2023 Corteva Agriscience Women Agripreneur Programme has further enriched Mohaswa’s entrepreneurial journey. It has empowered her with insights, skills, and a supportive community, nurturing not just her business but also her personal growth as an entrepreneur.
“Through the sisterhood you are able to be encouraged, to push harder. All these women are doing amazing things and you just get inspired,” she says.
Mohaswa adds that what has also helped is learning to not just focus on one set of skills. The programme has taught her everything about the business as a whole and how to not just focus on the product, but also to acquire other skills such as finance and marketing.
Her story is one of perseverance, innovation, and a profound commitment to preserving cultural heritage. Her journey serves as an inspiration to those seeking to blend tradition with contemporary business practices.
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