How food ads fuel unhealthy cravings

Are you tempted by food ads? You’re not alone. Food advertisements are often designed to make unhealthy foods irresistible, leading to poor eating habits and serious health issues.

In a Health For Mzansi article, Mpho Nene from KwaNdebele in Mpumalanga shares her struggles with the impact of tempting food ads on her diet and health.

After being diagnosed with hypertension, Nene aimed to eat healthier but admits that cravings driven by food advertisements have made it difficult. “I try to steer clear of temptation but I frequently end up in the same situation,” she explains.

Nene, who has gained weight due to junk food consumption, says her attempts at dieting and regular exercise have not been effective. “I work out from Monday to Saturday but it doesn’t seem to help,” she notes. Despite her efforts, she finds herself returning to unhealthy habits after just a few days.

Advertisements on unhealthy options

Clinical psychologist Thabo van Wyk from Tshwane District Health Services, explains that there is a strong connection between psychology and eating habits. He highlights how social, cultural, and economic factors shape our relationship with food.

Van Wyk says the focus of most food advertisements is on unhealthy options, urging more emphasis on policymaking to promote health.

Health enthusiast Tantaswa Ndlelana suggests that discipline is key to resisting tempting ads. She grows organic crops in her backyard, allowing her to maintain a healthy diet. “Serious discipline is needed, starting with managing emotions and focusing on what the body needs,” she advises.

HEALA’s communications manager, Zukiswa Zimela, argues that better access to affordable, nutritious food and clear food labelling can help South Africans make healthier choices. “South Africans who want to make better health choices are hindered by incomprehensible food labels,” Zimela says.

READ THE FULL ARTICLE HERE.