Exciting News! Food for Mzansi has launched its free premium membership platform to offer deeper value and empower its loyal community.
According to Adèle Changuion, Food For Mzansi’s marketing manager, the membership unlocks exclusive insights and benefits. From exclusive content, event discounts, and more.
“The purpose of offering premium membership is really to provide additional value to our readers. We know from looking at the statistics that we have a loyal audience, and I actually want to call it a community because that’s what it is,” she explains.
A personalised agricultural experience
Changuion shares that the membership is also an opportunity for the publication’s readers and podcast listeners to enjoy personalised experiences.
“The premium membership offers you more personalised content, and this is based on our readers and our community’s interests and preferences.
“Our goal with the membership is to empower our community and put them at the heart of our long-term strategy, and have a deeper level of engagement with this community,” she explains.
The programme also offers discounts to Food For Mzansi’s events throughout the year. “These events are great for networking as well. There are so many opportunities during these events,” says Changuion.
SIGN UP TO FOOD FOR MZANSI FOR PREMIUM CONTENT HERE.
In this episode, Changuion also discusses:
- How premium membership contributes to quality journalism;
- How to register and more.
Want to know more? Listen to the full episode of Farmer’s Inside Track.
Option 1: Click here to listen on Spotify (all mobile and other devices).
Option 2: Click here to listen on any Apple device.
Option 3: Click here to listen on Google Podcast.
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